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Key Takeaways
Their challenge:
Philip needed to establish TURN2X as a thought leader in the renewable natural gas space to attract the three audiences that matter most to the company's growth - engineers and deep tech talent, politicians and policy influencers who shape the industry's future, and investors. All while balancing his demanding role as CEO with limited time for content creation.
Our approach:
- Created a structured content calendar that balanced topics on renewable energy trends, European energy sovereignty, and TURN2X's innovative solutions
- Conducted regular strategy meetings with Philip to identify industry developments and company milestones so each post was timely and relevant
- Positioned TURN2X's unique methanation technology as a leader in hydrogen energy and a solution to Europe's energy crisis
Outcome:
Philip's LinkedIn profile became a key marketing channel for TURN2X, helping attract talent, establish industry credibility, and position the company as a pioneer in renewable natural gas solutions.
What Philip say about us
"Through the invisible work of notus, I was able to build an authentic personal brand without anyone noticing the external help. The many benefits include generating valuable leads, recruiting top talent through LinkedIn, and raising the profile of our startup within the business angel network.
I’ve solidified my position as a thought leader in the green energy technology sector, which has led to unexpected opportunities and connections.
– Philip Kessler, Co-Founder & CEO at TURN2X
Their challenge
- Philip had a small LinkedIn footprint despite being a knowledge leader in the renewable energy space
- He needed to explain his company’s complex energy transition concepts to both technical and non-technical audiences
- As CEO during a critical growth phase, Philip lacked time to consistently create high-quality content
- TURN2X needed to position themselves in relation to European energy policies and market developments
- The content needed to balance technical accuracy with engagement and readability
How we approached this
1. Setting the Foundation
- Conducted detailed interviews with Philip to understand TURN2X's technology, methanation process, and unique value proposition
- Researched the renewable natural gas market, EU energy policies, and competitive landscape and used them as starting points for content topics that Philip could build on
- Coordinated a content approval workflow with Philip’s Chief of Staff to streamline the process and respect Philip's limited availability
2. Content Engine Development
- Created a structured content calendar that balanced topics on company news, industry trends, and thought leadership
- Implemented a 1-hour, bi-weekly meeting cadence to gather input and review content with Philip and his Chief of Staff
- Focused on four key content pillars:
- European energy sovereignty and resilience
- Renewable natural gas technology innovations
- Climate policy developments affecting the industry
- TURN2X's unique approach and differentiation
- Used meeting transcripts to write LinkedIn posts that captured Philip's authentic voice and technical depth
3. Analysis & optimization
- Analyzed which content types were resonating best with Philip’s target audience
- Phased out the low performers and doubled down on the best
- Tracked project progress and reported results to Philip weekly, monthly, and quarterly to maintain project transparency
- Adapted quickly to news cycles, positioning TURN2X within relevant industry developments
- Incorporated custom-made visual elements to explain complex energy concepts
Continuous Improvement:
- Refined Philip’s Tone of Voice guidelines by listening to Philip’s feedback on the posts we created and incorporating it into his media strategy.
- The more dos and don’ts we identified, the less time we needed to spend on editing content
- Developed an increasingly streamlined process to maximize Philip's limited availability
Before & After
Before
- LinkedIn Followers: 2,445
- LinkedIn impressions per year: 3,679
- Limited LinkedIn presence with minimal engagement
- Inconsistent posting schedule with no strategic direction wasn’t producing results for the business
- Content focused primarily on company announcements lacked human connection
- Technical topics presented without broader context were difficult for readers to understand and engage with
- Time-consuming content creation process for the leadership team meant content was always last on the to-do list
After
- LinkedIn Followers: 8,831
- LinkedIn impressions per year: 739,277
- Established thought leadership in the renewable energy space, positioning TURN2X as a credible voice for talent, policymakers, and investors
- Significantly expanded audience reach and engagement through consistent, accessible content
- LinkedIn transformed into a key channel for company positioning and talent acquisition
