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Key Takeaways
Their challenge:
Patrick Vavken had an outstanding career as a surgeon, researcher and entrepreneur but little online presence. He needed more than visibility and set out to build a platform to influence healthcare from patient care at the micro level to policy change at the macro level.
Our approach:
- We started by publishing three high quality posts per week on LinkedIn over two years which positioned Patrick as a trusted healthcare voice and steadily expanded his reach.
- At the same time we built a dedicated project team to produce and distribute content in multiple formats including daily shortform videos, bi weekly podcast episodes and longform thought pieces.
- To add a second growth pillar we launched YouTube and scaled to nearly 4,000 subscribers in just three months by combining Shorts with podcast highlights.
- We created a monthly newsletter with strong engagement rates to retain Patrick’s most valuable audience and keep the community connected beyond social platforms.
- We conducted targeted LinkedIn outreach to connect Patrick with healthcare leaders, decision makers and innovators in his niche which accelerated authority building.
- Across every channel we crafted one consistent narrative that connects micro level patient experiences with macro level healthcare reform.
Outcome:
Patrick grew his LinkedIn following to 8,000+ followers and generated over 600,000 impressions. On YouTube, he gained 8,500+ subscribers and generated 120,000+ views.
What Patrick says about us
"Collaboration was totally awesome. Hats off. I could go to ChatGPT and have it cobble things together for me. But that's difficult, because ChatGPT just does what I say - and I don't even know what I want or how to formulate it. Inbound traffic is also coming in via LinkedIn."
– Patrick Vavken, Founder of Vavken Health Labs
Their challenge
Patrick Vavken had built an outstanding career as a surgeon, researcher, and entrepreneur. But he knew the next step was not another clinic or paper. His goal was to change healthcare itself from micro-level doctor patient interactions to macro-level policy and system reform. What he lacked was a media infrastructure powerful enough to carry his voice.
How we approached this
1. Revamping LinkedIn Presence
- Restructured his profile with a clear bio showcasing his roles as surgeon, educator, and entrepreneur.
- Positioned his page as a professional landing hub with strong visuals, banners, and headlines.
- Anchored his profile in a system-level vision of healthcare reform.
2. Building a Content Engine
- Established a calendar delivering three posts per week across healthcare innovation, policy, and leadership.
- Combined trend analysis and interviews with Patrick to generate unique insights.
- Boosted engagement through storytelling, data-driven posts, and thought leadership articles.
3. Growing His Network
- Conducted targeted outreach to connect him with healthcare leaders, policymakers, and innovators.
- Reinforced positioning by engaging in comments, shares, and collaborations.
4. Establishing Retention Channels
- Launched a monthly newsletter with 128 subscribers and 62% open rates.
- Built a dedicated landing page to capture leads and grow community consistently.
5. Expanding Into Video and Podcast
- Created a production team delivering daily YouTube Shorts and bi-weekly podcast episodes.
- Aligned content formats with his brand to scale reach beyond LinkedIn.
6. Laying the Foundation for Monetization
- Designed a funnel from LinkedIn to newsletter to podcast for future business opportunities.
- Prepared long-term paid media strategy to amplify reach and support partnerships.
Before & After
Before
- Minimal LinkedIn presence with ~2,000 followers and low engagement.
- No clear positioning as a thought leader beyond medical expertise.
- No newsletter, email list, or system to convert his network into a community.
- No media strategy to amplify his voice or influence healthcare policy.
After
- Grew to 8,000+ LinkedIn followers and reached over 600,000 impressions.
- Built a monthly newsletter with 128 subscribers and 62% open rates.
- Expanded into YouTube with 8,500+ subscribers through daily Shorts and podcast highlights.
- Positioned as a leading voice in healthcare innovation, invited to collaborate and speak across the industry.
- Transitioned from specialist to system-level thought leader with a multi-channel media engine driving impact from micro to macro.
