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Key Takeaways
Their challenge:
After 35+ years in Swiss healthcare Jörg was approaching a career transition and wanted to stay active through advisory and board mandates. To get there, he needed to be visible and credible to the people who open those doors: hospital board members, pharma executives, and healthcare policy decision-makers across Switzerland. He saw LinkedIn's potential to reach exactly that audience - but had minimal presence on the platform and didn't know where to start.
Our approach:
- Developed a strategic content plan based on his healthcare expertise
- Optimized LinkedIn profile for health policymakers and hospital leadership
- Researched and produced 1 post per week on healthcare trends and health policy
- In the last year, we focused on building connections with decision-makers in the healthcare sector through targeted connection campaigns.
Outcome:
Turned Jörg's LinkedIn profile into his #1 channel to connect with government health officials, board members of healthcare organizations, hospital directors, and other healthcare leaders.
What Joerg say about us
"I'm probably quite a modest person. I never would have thought that I could have such an effect. I have you to thank notus for that.
I increasingly notice, when I meet people, almost everyone says they're following my content - even though no comment or like comes, people seem to notice and read it. I really get a lot of unsolicited feedback."
– Joerg Leuppi, Chief Medical Officer & Member of the Executive Board at Kantonsspital Baselland
Their challenge
Joerg's challenge was to take 35 years of medical leadership experience and institutional knowledge and translate it into digestible insights for LinkedIn that would resonate with his target audience.
He wanted to use his decades of experience to influence important healthcare debates and positively impact Swiss health policy. It was important to Joerg that he showed up as authentic and professional online without compromising his scientific integrity and reputation as a respected academic physician.
How we approached this
We started by developing a strategic content plan built around Jörg's healthcare expertise, then optimized his LinkedIn profile to speak directly to health policymakers and hospital leadership. From there, we established a consistent posting rhythm focused on healthcare trends and health policy - topics where his 35+ years of experience gave him genuine authority. We also focused on building connections with decision-makers in the healthcare sector, turning his growing visibility into direct access to the right people.
Before & After
Before
- 894 LinkedIn followers
- Only 2 posts shared
- No strategy to reach healthcare policymakers online
After
- 11,000+ LinkedIn followers
- 550,000+ annual impressions
- Two strategic board mandates achieved through personal brand development.
- Recognized thought leader in Swiss healthcare
- Direct access to health policymakers and hospital leadership
Joerg Leuppi's transformation demonstrates how working with notus to build a strategic personal brand converts medical expertise into tangible career outcomes - from zero LinkedIn presence to securing two prestigious healthcare board positions within 3 years.
