Richmond View Ventures
Frederik Fleck
EXIT-Founder & Investor
PERSONAL BRANDING - CONTENT ENGINE
hours of
research
articles
published
people
reached
OVERVIEW
Richmond View Ventures was founded in 2007 to merge the business angel investments and entrepreneurial activities of serial entrepreneur Frederik Fleck into a strong platform. Located in San Francisco and Berlin, RVV is poised to work on the cutting-edge of the most innovative developments in the tech industry.
personal branding setup
content engine
PROBLEM
Frederik wanted to generate more deal-flow, build an audience around angel investing and scale his idea sharing. He knew about the power of personal branding, but lacked the time to execute on it. He had started a blog before, but didn’t know how to get started on LinkedIn
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SETUP
We started with our Setup Process during which we interviewed Frederik Fleck, and learned about his upcoming, milestones and vision for the future. We then used this information to create the Content archetype/Strategy and revamp his LinkedIn Profile
Content Engine
We repurposed our interviews into a big batch of LInkedIn Posts. In addition he sends us voice messages which we turn into additional content.
Distribution
Frederik published 1x post per week on LinkedIn
CHALLENGE
1.
not enough time to create content
2.
struggling to tap into new industry
3.
trying to build an online audience
RESULT
1.
1M impressions within first 6 months
2.
inbound deal-flow via LinkedIn which led to first investments
3.
500% follower growth
The Feedback
