Instaffo
Christoph Zoeller
CEO of Instaffo
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OVERVIEW
Instaffo is a leading job platform for the tech, marketing and sales industries in Germany. Founded in 2016, the company's mission is to connect talented individuals with fulfilling job opportunities through their platform. Instaffo offers a wide range of job listings and resources for job seekers, while also providing employers with access to a talented pool of potential hires.
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PROBLEM
Before working with our agency, Instaffo faced a major challenge: implementing a demand generation strategy in order to make its pipeline more scalable through continuous testing and scalable creative content creation.
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SETUP
We then developed visually engaging ad creatives that aligned with Instaffos' brand and messaging to ensure they left a long-lasting impression on the target audience. Using this process, we were able to develop a demand gen strategy, increase the pipeline by 35% and make lead generation more scalable. It also saved Instaffo and its marketing manager Mika Leicht tons of time.
Content Engine
We conducted weekly 60-minute content calls with our the Instaffo team to gather the necessary information for their ad campaigns. During these calls, we asked thought-provoking questions and worked with Instaffo to identify catchy Ads that grab the attention of their target audience. We then crafted visually engaging ad creatives that aligned with Instaffos' brand and messaging, to ensure they make a lasting impression on their target audience. This process allowed us to develop ad campaigns that decreased the cost per lead and increased the conversion rate. Plus, it saved Instaffo and it’s Head of Marketing Mika Leicht a ton of time.
Distribution
We distributed the ad content via LinkedIn ads using our demand generation strategy that included cold, 90D and 30D retargeting layers. This helped to reach the right audience and effectively generated inbound Demo Bookings. We also used lead generation forms to make it easy for potential customers to get in touch with Instaffo. The result - more qualified leads.
STARTING POINT
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No continuous testing of creatives & campaign set-up
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No direct demand gen strategy
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Absence of a creative pipeline
RESULT
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Continuous creative pipeline & iterative testing
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Holistic demand gen strategy leading to qualified demo calls without pre-sales involvement
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Increased Demand Gen pipeline by 35%
The Feedback
