AppSumo
NOAH KAGAN
SaaS Entrepreneur and YouTube-Star
CONTENT ENGINE
hours of
research
articles
published
people
reached
OVERVIEW
AppSumo is a daily deals website for digitally distributed goods and online services. AppSumo was founded in March 2010 by Serial online entrepreneur Noah Kagan.
content engine
PROBLEM
Noah was already a seasoned Content Creator and had built a large following on YouTube. However, he lacked the time and system to create effective micro-content for Twitter and LinkedIn. He needed help in repurposing his existing content to get more reach and ultimately drive subscribers and sales.
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SETUP
We went took a very lean approach and started by going over all of his existing content. After aligning on objectives, content themes and tone of voices, we transitioned into the content engine process.
Content Engine
We organized our internal infrastructure and started repurposing his YouTube Videos and Podcasts into micro-content. Noah blocked 1-hour per week to give feedback. We took care of the rest.
Distribution
We solely posted on Twitter (daily) for the first two months. After that we started posting on Linkedin 3x per week.
CHALLENGE
1.
not enough time to write content
2.
struggling to find the right content talent
3.
missing out on the opportunity to grow
on LinkedIn
on LinkedIn
RESULT
1.
smooth content production process
2.
millions of views on Twitter and LinkedIn
3.
doubling down on LinkedIn for AppSumo
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The Feedback
